BLU is a Croatian clothing and accessories brand that has been evoking the atmosphere of the sea and Mediterranean ease in everyday styles for years. It was established in picturesque Trogir, a seaside town on the Croatian coast, where the first boutique was opened in 2011. Since then, the brand has been growing rapidly, creating a network of its own shops and franchise outlets on the Adriatic coast and throughout Europe, as well as running a modern online shop, thanks to which its collections reach customers across the continent.
The BLU collections pay homage to the timeless elegance of nautical style. Distinctive stripes, deep navy blue, classic white and subtle red accents are elements that immediately evoke the atmosphere of the sea and sailing. Every detail is carefully thought out – from the cut to the finish – so that the clothes are not only stylish, but also comfortable and durable.
Since its inception, the BLU brand has consistently built its position in Europe, based on three pillars:
BLU clothing is made from high-quality fabrics, such as natural cotton and soft, pleasant-to-touch modal viscose. This makes the collections light, breathable and perfect for summer days, both for beach holidays and everyday urban styling. BLU combines comfort, durability and aesthetics, making each item of clothing an investment for years to come.
However, BLU is not just about clothing. It is a lifestyle where elegance meets freedom, and every item of clothing evokes the carefree spirit of summer holidays and a sense of closeness to nature. It is a brand for people who want to look fashionable, feel comfortable and experience the sea atmosphere at every turn.
Each BLU collection is an invitation to a world where everyday clothing becomes part of a maritime adventure. Whether you are going on a cruise, strolling around the marina, or simply looking for light, elegant summer clothing, at BLU you will find products that meet your expectations.
